So who are the influencers of most household purchases?  Who can manipulate their parents to buy certain brands? We probably gave it away by saying parents.  It's the kids.  Kids love promotional toys or gifts, and when the kids love them the parents are happy.  If you return from a trade fair with a gift for the kids then shame on you.  Young people may be your target market for your product or you may want to impress the young 'uns to impress the parents.  Either way we have the promotional items than the kids love, the selection is huge!