Useful useful useful.  These items are going to be appreciated time and time again.  Useful items are not discarded easily and if you brand is attached to them then that has to be a winner!   These are the items that people love to come away from trade shows with.  They will hang around their home for years to come and will be appreciated by the whole family.  Sometimes they will only come out on camping trips or trips to the beach but every time they are used and your brand is viewed you are cemented a little bit more in to their lifestyle.